Many people today now have the option to create their own piece of home on the internet. In other words, through their own coding knowledge, purchasing domain names, or utilization of free services, a personal website design is easy to create. That’s good news for a lot of people, including non-profit organizations.
This is because, as the name implies with “non-profit,” the goal isn’t to make money. Which, conversely, is a core foundation behind many domains. Driving up traffic, selling products, or maintaining entertainment media are common drives for design. So in the name of non-profit, what can they do to further assist their organization’s goals?
Here’s a few design tips which helps maintain engagement and creates interest.
1 – Have a visually interesting landing page
Whether it’s through metro style sleekness or a composition of artistic images, visuals are a major part of any successful website. That’s because they can deliver ideas of what you’re all about in quick little bites. Additionally, use this opportunity to be clear about the mission goal, utilizing relevant images.
2 – Show relevant data
Non-profits are trying to achieve something, generally with charity. Nothing looks better to an interested user than seeing just how effective that movement is. If it’s a site for say, feeding locals or helping the homeless, having images, stories, even videos showing how the organization helped is key. This lets the user know the organization is active, successful, and worth helping.
3 – Easy donation buttons
Most people will want to make contributions online. It’s fast, easy, and often instant with services like PayPal. Therefore, make your donation button easy to find. Not to say you want to shove it a reader’s face, but if they want to help, don’t make it an endeavor.
4 – Mobile compatibility
This is a huge one. Roughly everyone has a smartphone, tablet, or laptop, and will often check things on the go. Your site must function not only on its own, but be compatible with mobile devices too. This means it should have a mobile friendly version of the site, as the alternative is clunky and unintuitive.
5 – Connect with the readers
While images can be worth a thousand words, sometimes actual words are better. Personal pieces, either through blog or email, can really help connect towards a reader base and give them an idea of how your organization helps on an individual level. This can be from anyone, to the people helped or those helping.
6 – Easy to find contact info
Sometimes your readers don’t just want to donate, they want to help. Or get in touch with you. Whatever the reason, make contact information just as easy to find as the donate button. By doing so, you increase potential of gaining more help and strengthening goals.
There are plenty of other ways to improve site design, but it’s important to always focus on maintaining interest in your specific goals. Once you do, your chances of receiving aid will grow. If you’re looking for more ways to boost your web design and traffic, Stratosphere Networks can help. Our IT professionals have ample experience to help design a site that fits your needs. Contact us today at (877)599-3999 or fill out our contact form.
